10 Tips for Successful Book Launch

No matter how your book is coming into the world—indie publishing, big 5 or hybrid—there’s a lot you can do to have a successful book launch.

I’m someone who has launched four (soon to be five) novels into the world, including a USA Today bestseller, and I’ve been party to hundreds of other launches. I like to think I have pretty good knowledge about what works—and what doesn't.

Here’s ten tips for successfully launching your book. I’m also going tell what not to do—and why.